Direct > Product/Service
ORIENTATION GUIDE
DDB GERMANY, Dusseldorf / FUTURE SPORT HOLDING / 2007
Awards:
Overview
Credits
Overview
ClientBriefOrObjective
The objective was to position the fitness chain FUTURE SPORTS as the best place for people who need to lose weight. Because with their great variety of fat burning courses, FUTURE SPORTS gyms make it easy to get rid of excess body fat.
Outcome
In as little as the first two weeks of the campaign, all Future Sports fat burning courses were booked out completely.
Solution
We pasted over the red points of reference on public city maps with much bigger red dots. With their size, these dots covered numerous streets at once. And communicated our message impressively: "You are here. It's time to lose weight. With the fat burning courses at FUTURE SPORTS.“ We then asked our target group to send "I am here“ as a text message to a certain number. Anyone who did receive a GPS-generated route description to the closest Future Sports gym around. Plus: anyone who followed the mobile instructions got a 20% discount on the courses.
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