Direct > Use of Media
BREAK-IN
NAGA DDB MALAYSIA, Selangor / ISEO ASIA / 2007
Awards:
Silver Cannes Lions
Overview
Credits
Overview
ClientBriefOrObjective
To generate awareness on the growing rate of breaking-ins into office suites at business centres in the city. And how ISEO LOCKS provided the solution with burglar-proof locks.
Outcome
Launch - September / October 2006. An inquiry rate of 28% was recorded on ISEO products within the first month of the campaign.
Solution
A mail drop designed to look like a credit card was wedged into doors of office suites in business districts to demonstrate how easy it would be to break into premises that were not equipped with burglar-proof locks.
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