Radio and Audio > Radio
DISTRACTION
NAGA DDB MALAYSIA, Selangor / PRUDENTIAL / 2009
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PLEASE NOTE: THERE IS NO MP3 FOR THIS ENTRY. PLEASE READ THE FOLLOWING DESCRIPTION.WE ALSO HAVE AN AUDIO-VISUAL PRESENTATION AND A PRESENTATION BOARD, PROVIDING ADDITIONAL INFORMATION - PLEASE ASK A MEMBER OF THE TEAM IF YOU WOULD LIKE TO VIEW THEM.A major source of distraction while driving is the radio. We developed a radio advertisement to get drivers to stop fiddling with the car radio controls while driving. The advertisement appeared where drivers least expected an advertisement - on the digital display of the radio console.
ScriptInEnglish
Silence.Following text appears on radio display:EYES ON THE ROAD.PRUDENTIAL BSN 105.7 FM.
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