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ROAD TO SYDNEY
180, Amsterdam / ADIDAS / 2001
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In order to communicate the breadth and depth of adidas' involvement in the Sydney Olympics, 180 created a series of twelve two-minute television programmes entitled road to Sydney. The series was broadcast on the BBC, Eurosport and ESPN and featured British comedian Lee Evans travelling the world and meeting up with Olympic athletes s they prepared for the games. The Road to Sydney website was created to drive people to watch the programming and inform them as to when and where they would be able to watch the series in their countries.
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