Entertainment Lions For Music > Excellence in Music

SAVE OUR SENTINELS

WUNDERMAN THOMPSON, Bangalore / JIMMY NELSON FOUNDATION / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Film
Supporting Images

Overview

Credits

Overview

Why is this work relevant for Entertainment?

Entertainment is the best teacher. And when it comes to Life Lessons, they have to entertain to sustain and motivate the next generation.

Save Our Sentinels is an indigenous musical narrative and a powerful visual commentary on the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of photographs and cinemagraphs of the last indigenous tribes interspersed with the rarest footage of their ancient habitats. The soundtrack is a multilingual musical expression of Indigenous Life Lessons derived from ancient tribal sayings, shaman chants and forgotten folk songs.

Background

The time is now to acknowledge and celebrate indigenous peoples as our new role models; they are the living example of how humans can live in perfect harmony with themselves and the natural world. Planet earth is at risk of losing the cultural identities of many of the world’s most unique indigenous peoples. The world’s elementary natural wisdom is on the brink of being lost. With this knowledge disappearing, a part of the memory of humanity is threatened with extinction. Indigenous peoples are the guardians of ancestral knowledge that draws from the environment the solutions of everyday life. These solutions are priceless. It is a treasure for all those who have to face climate disorders because it helps them cope with the worst of its consequences, such as droughts, floods and hurricanes. Indigenous communities are ready to share their traditional knowledge. They are the the wisdom keepers, the last sentinels.

Describe the creative idea

The musical narrative builds from ancient Life Lessons, Shaman Chants and Folk Songs of the last indigenous people and reveals the life threatening moments of the endangered tribes in their own ancient habitats. The visual expression moves seamlessly from life lessons to life threatening moments revealing that the indigenous people are an endangered tribe in their own ancient habitats. The film celebrates the last few indigenous tribes for standing still in spite of the threat to their cultural identity and their own forest lands.

Life Lessons from the last sentinels of our natural reserves.

standing still in spite of human progress and inhuman greed.

standing still to protect their family trees and forests.

standing still as the guardians of ancient culture.

standing still as the guardians of our future.

standing still as the children of mother nature

standing still in a series of still photographs.

Blink. And They’re Gone.

Describe the strategy

The time is now to acknowledge and celebrate indigenous peoples as our new role models; they are the living example of how humans can live in perfect harmony with themselves and the natural world.

Planet earth is at risk of losing the cultural identities of many of the world’s most unique indigenous peoples. This is a global issue and a result of many escalating factors, including industrialization, ecocide and globalization. Together these aspects cause a homogenization and westernization of the originally diverse cultures of this world. The world’s cultural colors are fading fast and elementary natural wisdom is on the brink of being lost. With this knowledge disappearing, a part of the memory of humanity is threatened with extinction. Indigenous communities are standing still to share their traditional knowledge. They are the wisdom keepers, who can teach humankind how to live in harmony with nature and nurture the future.

Describe the execution

The Indigenous soundtrack is a multilingual musical expression of Life Lessons from ancient tribal sayings, shaman chants and forgotten folk songs recorded on location across all the indigenous tribes featured in the film. The musical narrative includes Indigenous Life Lessons from Africa, Siberia, India, South America and Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala - Cameroon, Siberia & India.

The Save Our Sentinels Documentary Film was launched on 21 May 2020, the United Nations World Day to celebrate our Cultural Diversity across all UN platfroms and social channels. The Campaign continues to celebrate the last indigenous tribes left on earth at various UN platforms and Iconographic Exhibitions at the Ateliers Des Lumiere in Paris. Celebrating the last humans who have resisted the homogenous race of humanity, choosing to stay different and rooted to their own cultural identity. In times like

Describe the outcome

Numerous Indigenous communities have come forward to share their traditional knowledge. They are the wisdom keepers, who can teach humankind life lessons.

The Save Our Sentinels Documentary Film was launched on 21 May 2020, the United Nations World Day to celebrate our Cultural Diversity. The Campaign continues to celebrate the last few indigenous tribes left on earth at various UN platforms and Iconographic Exhibitions at the Ateliers Des Lumiere in Paris. Celebrating the last humans who have resisted the homogenous race of humanity, choosing to stay different and rooted to their own cultural identity. In times like this when we need to come together as one human race, its important to respect and celebrate our cultural diversity.

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