Design > Products

WATERLIGHT

WUNDERMAN THOMPSON, Bogotá / EDINA ENERGY / 2021

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

Background

According to several global organizations, it is estimated that 840 million people are currently without access to electricity. For these people, problems begin when the sun goes down. Fishermen can't fish at night. Kids can't do their homework and artisans can't craft their art.

With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, this innovative new solution is urgently needed.

Describe the creative idea

WaterLight, is a device that provides 45 days of light using only salt water.

This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.

The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylized geometric figures representing the sea, fauna, and flora of the natural environment. Meanwhile, the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots.

WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use

Describe the execution

The Wayúu’s rich cultural heritage is further reflected in the waterproof design of the WaterLight device. Decorated with traditional patterns and symbols of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots.

In line with E-Dina’s commitment to sustainability, WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use.

List the results

With the help of WaterLight, the Wayúu transformed an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world.

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