Design > Digital & Interactive Design

FINGERSPELLING WITH MACHINE LEARNING

HELLO MONDAY, Aarhus / AMERICAN SOCIETY FOR DEAF CHILDREN / 2021

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

Background

Every year 2 - 3 out of every 1,000 children born in the US are deaf or hard-of-hearing. 90% of these children are born to hearing parents, and in many cases, their child is the first deaf person these parents have ever encountered.

Without being introduced to sign language at an early stage, a deaf child may miss out on learning language. This can lead to language delay or deprivation, which has long-term negative impacts on a child’s life. That is why it is so important that parents of deaf children have the opportunity to learn American Sign Language (ASL) as soon as possible.

Describe the creative idea

To address language deprivation and help bridge the communication barrier between the deaf and the hearing we partnered with the American Society for Deaf Children to create Fingerspelling.xyz.

Fingerspelling uses AI and Machine Vision to teach you the ASL Alphabet.

Describe the execution

Fingerspelling.xyz is a browser-based app that uses a webcam and machine learning to analyze your hand shapes so you can learn to sign the ASL alphabet correctly.

To start, you are given a series of words and the computer shows you a 3D model of how your hand should be positioned for each letter. When you sign the word, the camera tracks your hand movements and gives you feedback so you can make corrections as needed. This helps you quickly develop your fingerspelling skills and move to the next level.

List the results

The site was launched on April 20th 2021 - and has been picked up by Mashable, Engadget and across social media.

Without any paid media - within the first 10 days - the visitors has learned, in total, more than 150.000 letters. And we have helped bridge the gap between the hearing and the deaf.

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