Social and Influencer > Websites & Microsites
HELLO MONDAY, Copenhagen / B&O PLAY / 2012
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Translation
With the launch of the B&O Play brand, spearheaded by the Beolit 12 portable sound system, Bang & Olufsen reaches out to a younger target audience. The idea is to give users the same product experience they would get in the store: airplay, sound, bass, and portability. The site is optimised for desktop, tablet and mobile.
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