Social and Influencer > Craft
HELLO MONDAY, Copenhagen / MOMA / 2014
Overview
Credits
Execution
For this exhibition site we channeled Rene Magritte and created an avant-garde inspired experience, mixing voice-over, music and trippy transitions to bring the world of a beloved Surrealist to digital life.
A big part of the site design revolved around our typography choices. We found inspiration in the physical journals Magritte kept himself, along with the avant-garde publications of the time period.
Outcome
MoMA got magnificent response and visitor numbers in digital media outnumbered the physical exhibition.
Strategy
For this exhibition site we channeled René Magritte and created an avant-garde inspired museum experience, mixing voice-over, music, and trippy transitions to bring the world of a beloved Surrealist to digital life.
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