Design > Communication Design

TIMELAPSE IN GOOGLE EARTH

GOOGLE, New York / GOOGLE / 2021

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

Background

For the past 15 years, billions of people have turned to Google Earth to explore our planet from endless vantage points. You might have peeked at Mount Everest or flown through your hometown. Since launching Google Earth, we've focused on creating a 3D replica of the world that reflects our planet in magnificent detail.

But our world is changing at an unprecedented pace, and it can be difficult for people to understand the scale of our impact on the planet because of the long time and spatial scales involved.

To make environmental information accessible to all in a striking and universally understandable visualisation we set out to add an entirely new dimension to Google Earth — time.

Describe the creative idea

With Timelapse in Google Earth, satellite photos from the past 37 years have been processed and added to Google Earth to create a fully explorable 3D view of our planet through time.

Now anyone can witness nearly four decades of planetary change on a fully explorable globe on g.co/timelapse or see our world change like never before through one of the 800+ 3D Timelapse clips we made available to download as free, ready-to-use MP4 videos.

To help users explore our changing planet, we created 5 guided tours, complete with more information and context, around the thematics of forest change, urban growth, warming temperatures, sources of energy, and our world’s fragile beauty.

We created a launch film to announce the project and add a narrative dimension focusing on our impact on the planet and our responsibility towards it. https://www.youtube.com/watch?v=5W-zPqrGQWA

Describe the execution

The experience is entirely created from real satellite data open sourced by Nasa and the European Space Agency and the geographical data from Google Earth.

To create Timelapse in Google Earth, we gathered more than 24 million satellite images from 1984 to 2020. In total, it took more than 2 million processing hours in our carbon neutral data, 100% renewable energy-matched data centers to weave 20 petabytes of satellite imagery into a single 4.4 terapixel-sized video mosaic — that’s a 4 followed by 12 zeroes and the equivalent of 530,000 videos in 4K resolution. As far as we know, Timelapse in Google Earth is the largest video on the planet, of our planet.

List the results

Within a week of launch, we’ve earned over 1080 articles across mainstream consumer, business and technology outlets, with coverage landing in 84 countries and 45 languages, and more than 760 TV broadcasts globally. The launch film and our Timelapse videos have amassed 5M+ organic views on Google Earth’s YouTube channel.

We’ll update Google Earth annually with new Timelapse imagery at least throughout the next decade. We hope that this perspective of the planet will ground debates, encourage discovery and shift perspectives about our most pressing global issues. From governments and researchers to publishers, teachers and advocates, we’re excited to see how people will use Timelapse in Google Earth to shine a light on our planet.

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