During February inflation in Argentina reached an annual 30%. The government forced supermarkets and retail stores to freeze prices and banned advertising in newspapers.

Media and advertisers around the country rejected the measure but were not taken into account. Organizations all over the world rejected the measure too. Ribeiro lost its main mass media. Sales dropped.

Communication objectives were to help recover sales and to be able to communicate prices and promotions.

The app allowed Minicuotas Ribeiro to communicate its special promotions by means of mass media without being cancelled by the government.

The proposed solution was the SCADNER. An app that scans permitted ads and shows special promotions from Minicuotas Ribeiro. When downloading the app from an ad and scanning any other ads of the magazine, a special promotion was revealed. The advertised product can be purchased from the app and shared in social networks. The desired outcome was to recover sales.

- During the first week sales increased 7%.

- People and social networks became our media to advertise new offers.

- Ribeiro advertised in 14 full pages for the price of one.