To increase its brand awareness, overcome the competition and hold its position as the low-cost airline that makes city breaks accessible, we decided to leave the Internet and offer them a brand new way to travel..

The idea was to offer them the opportunity to take a break when they least expect it and need it most, so we decided to communicate in their everyday life.

So we decided, to sell our flight tickets in supermarkets, vending machines and even at the movie theatre. But more than that, we placed the flight tickets inside of snacks because nothing better illustrates an impulsive, cheap and easy break than a snack.

+ 64% search.

+ 78% website traffic.

+ 41% bookings.

13 million Facebook impressions.

+ 6 716 likes on Facebook.

469 664 facebook’s engagement.

3 million Twitter impressions.

1.5 million euros free media.

We used the vending machine and the supermarket shelves as a communication tool, not only to sell the products. They were strategically placed in customers everyday life, in the moment where they most dream of an holiday.

We created customized messages on dedicated supports to bring our customer directly to the closest point of sales, with localized poster and clean tag on the floor.

We invested in digital and traditional billboards to promote the snacks.

We covered the entire movie theatre with our message.

We also launched Snackholidays products on social networks with a commercial.

Transavia passengers are aged between 20 and 40, are curious, dynamic and smart buyers, who like purchasing to be simple.

They are passengers who like it when we surprise them, when we offer them a different type of experience.

Transavia positions itself as a dynamic and convenient company, which listens to its passengers and works to make travel more accessible for everyone. A company which offers French people smart solutions derived from their daily lives, to enable them to travel at a small price.

This time, Transavia has decided to enter the daily lives of French people to physically place the holiday in their hands and market its snacks in sales points which are always close by.