Transavia passengers are aged between 20 and 40, are curious, dynamic and smart buyers, who like purchasing to be simple. They're passengers who like it when we surprise them, when we offer them a different type of experience.

Transavia positions itself as a dynamic and convenient company, which listens to its passengers and works to make travel more accessible for everyone. A company that offers French people smart solutions derived from their daily lives, to enable them to travel at a small price.

Transavia has decided to enter the daily lives of French people to physically place the holiday in their hands and market its snacks in sale points, which are always close by.

Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays.

No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company.

Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the never ending supermarket queues, or on the underground platform.

All you have to do is:

1.Go to your nearest supermarket

2. Buy a Snackholidays for Lisbon

3. Eat the sweets inside the packet

4. Enter the code found inside the packet on the website snackholidays.com

5. Receive the confirmation and fly to Lisbon

A quick and simple way to access a holiday, anywhere, anytime…every day.

With #SnackHolidays and Transavia it’s never been easier to travel!

Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation.

Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas.

But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer’s path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets.

+ 64% search.

+ 78% website traffic.

+ 41% bookings.

13 million Facebook impressions.

+ 6 716 likes on Facebook.

469 664 facebook’s engagement.

3 million Twitter impressions.

1,5 million euros free media

Transavia has always fought to make travel accessible, its slogan:

with Transavia, everyone can afford a little holiday break.

Thanks largely to low price tickets, a service ever more available and friendly.

But how can we get even closer to consumers to offer them an even more accessible service?

The solution, to reach out to them, and touch them in their daily life.

In 2015, for the first time, Transavia has decided to sell everyday items, packets of chips, sweets and cereal bars…

With plane tickets inside!