SNOWMAN
THE INTEGER GROUP, Dallas / DALLAS/FORT WORTH INTERNATIONAL AIRPORT / 2018
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EntrySummary
Around the world, people have fond memories of holiday icons that piqued their imaginations – in storybooks, television and pop culture. In this campaign, these iconic holiday figures come to life, triggering those comforting recollections in busy holiday travelers.
• Frosty the Snowman: A magical snowman who, as the holiday story goes, is brought to life by a black silk top hat that a group of children find and place on his head
• The Nutcracker: Made popular as a holiday legend from his starring role in the ballet of the same name, he was a toy soldier who came to life on Christmas Eve
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