The pandemic is gone, but there are, all over the world, small reminders of it: Social Distancing signs.

How can Closeup, a toothpaste brand that believes that people should get closer, use this?

To launch an appeal to get closer.

#SocialUndistancing became a trending topic for a week in Bangkok and influencers relayed the message to have their audience discover them all.

All in all, the production budget was less than 30k euros for the project. 10k for the artist and 20k for the production of the covering of hundreds of distancing signs.