The pandemic is gone, but there are, all over the world, small reminders of it: Social Distancing signs.

How can Closeup, a toothpaste brand that believes that people should get closer, use this?

To launch an appeal to get closer.

#SocialUndistancing became a trending topic for a week in Bangkok and influencers relayed the message to have their audience discover them all.

We tend to pay little attention to the social distancing signs that still litter our streets 2 years after the pandemic. So we used them to become a new media platform by making them pop cultural relevant invitations to get closer.