Outdoor > Ambient
OGILVY, Singapore / CLOSEUP / 2024
Awards:
Overview
Credits
Background:
The pandemic is gone, but there are, all over the world, small reminders of it: Social Distancing signs.
How can Closeup, a toothpaste brand that believes that people should get closer, use this?
To launch an appeal to get closer.
Describe the Impact:
#SocialUndistancing became a trending topic for a week in Bangkok and influencers relayed the message to have their audience discover them all.
Write a short summary of the ambient work.
We tend to pay little attention to the social distancing signs that still litter our streets 2 years after the pandemic. So we used them to become a new media platform by making them pop cultural relevant invitations to get closer.
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