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SPY KIDS
THE VELODEA GROUP, Culver City / MIRAMAX/DIMERSION FILMS / 2001
Overview
Credits
Overview
CampaignDescription
Miramax/Dimension Film's SpyKids opened #1 in North American movie theatres with a box office take of $26.5 million dollars and kept the top spot for 3 weeks in a row according to Entertainment Weekly magazine.Bleu22's Spykids Web Site has also held impressive numbers with an estimated half million unique users. The innovative site incorporates a series of interactive "spy mission" games designed to keep kids coming back to play and get them excited about seeing the movie. The "spy mission" games were also utilized as a vehicle for a promotion with HiC and MiraMax. It was success online and offline for both Bleu22 and MiraMax.The objective for the Web Site included:*Promoting the film*Creating an entertaining destination site*Maintaining and entertaining experience through online games and online promotions*Promotng the characters of the filmThe target audience for the Web Site was 8-13 children, and their parents and families.
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