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STREETGUARD

TRACKING SYSTEMS DE MéXICO SA DE CV, Naucalpan / TRACKING SYSTEM DE MEXICO / 2018

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

CampaignDescription

Streetguard is a portable device that triggers the alarm of cars in a 25-meter range by a woman who is in grave danger.

It can be possible by a small enhancement made in all cars that have hired Alarm Systems de México. This doesn't affect the car computers, the regular alarm system nor the general functioning of the vehicles. Streetguard triggers the alarm, thus obtaining the attention of people in streets and the residents in adjacent homes, trying to avoid possible crimes.

Execution

We developed a device that triggers the car alarms in a 25-meter range. It doesn’t interfere the car's computer or its alarm, because it is an independent device that sends an impulse to the alarm. Streetguard fakes the information of an open door to the car's alarm so it starts to sound. After 2 minutes, the alarm sensor makes a scan again, perceiving that the car's door is actually closed and ceases it.

The insight is to use the curiosity of neighbors that always goes at the window when a car alarm begins to sound. Streetguard will get the proper attention and visibility that crimes against women deserve. Because the best way to prevent a crime is to act before it even happened.

Outcome

We developed an idea that not only saved lifes, literally, but also change the way how community dynamics develop, it make the crime cells to move to other city areas, the amount of witness in legal cases and pushed the local police to get to the crime scene before the social media. Not only at a cheap price, but also using a problem for the city, to solve another, the high amount of cars in the streets, and violence women suffer on the streets.

Relevancy

We’ve developed an idea that not only saved lives but also changed the dynamics of a community. Streetguard is making crime cells move to other city areas. The idea still hasn't occasioned any arrest, but we have increased the police force in potential crime scenes. For a small cost, we could make people look at each other backs, and use the problem of streets crowded with cars to aware society of all the violence that women suffer on the streets.

Strategy

Streetguard were applied first in one of the most violent neighborhoods in Mexico City, Ecatepec. The pilot program had distributed the portable devices to women of all ages, explaining to them how to use it and warning them the actual situation of Woman Violence in the country.

Synopsis

Tracking Systems de México, a company dedicated to automotive safety in Mexico, has noted that thanks to its work, the rate of car theft in streets has decreased, however, the violence against women have increased exponentially in recent years.

Tracking Systems of Mexico believes that it is time to provide safety not only for cars but also to women.

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