A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets.

We modified a digital billboard. The screen showed a live stream of our man from Graubünden, on a crystal-clear display thanks to multiple combined 4G LTE mobile cards. He could see and talk to the people in Zurich and vice versa. Using a remote control app on his iPhone, he could print train tickets which came directly out of the billboard. People took the tickets, got on a train to Graubünden and appeared on the billboard themselves once they reached their destination.

Graubünden is known for its mountains and small villages. Therefore a mountain man in front of an idyllic alpine hut symbolizes this environment perfectly for city dwellers in Zürich. Further he spoke with the accent from Graubünden, which everybody knows in Switzerland.