A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets.

We modified a digital billboard. The screen showed a live stream of our man from Graubünden, on a crystal-clear display thanks to multiple combined 4G LTE mobile cards. He could see and talk to the people in Zurich and vice versa. Using a remote control app on his iPhone, he could print train tickets which came directly out of the billboard. People took the tickets, got on a train to Graubünden and appeared on the billboard themselves once they reached their destination.

30 people took a spontaneous trip to Graubünden

20,000 people saw the promotion live

11,000,000 views on YouTube, Facebook and news websites

80 million people became aware of the promotion through the media