The little mountain village of Obermutten issues a promise on Facebook: Anybody who likes the village Facebook page can have his picture posted on the village bulletin board. The photos are printed out by the mayor and his staff, and pinned up on the board. Pictures of the bulletin board are then posted to Facebook, so that the fans can see their own photos there and tag them. With this action, we demonstrate that there are still some great small holiday destinations where a personal relationship with each visitor is important. Thanks to press coverage, the action reached over 60m people and in just a short period of time, Obermutten had over 16,000 fans. That’s 200 times more fans than inhabitants!

The little mountain village of Obermutten issues a promise on Facebook: Anybody who Likes the village Facebook page can have his picture posted on the village bulletin board. The photos are printed out by the mayor and his staff, and pinned up on the board. Pictures of the bulletin board are then posted to Facebook, so that the fans can see their own photos and tag them. Soon the bulletin board is full, and has to be extended to nearby walls in the village.

Over 60m people around the world have heard or read about Obermutten. The media reports about it in more than 36 countries. In South Korea, Obermutten actually makes it onto the daily TV news. With 16,000 fans, Obermutten quickly attracts 200 times more fans than it has inhabitants. A CHF 10,000 budget generates the equivalent impact of a CHF 2.4m media buy.