Cannes Lions

OBERMUTTEN - A LITTLE VILLAGE GOES GLOBAL

JUNG von MATT/LIMMAT, Zurich / GRAUBUENDEN FERIEN / 2013

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The little mountain village of Obermutten issues a promise on Facebook: Anybody who likes the village Facebook page can have his picture posted on the village bulletin board. The photos are printed out by the mayor and his staff, and pinned up on the board. Pictures of the bulletin board are then posted to Facebook, so that the fans can see their own photos there and tag them. With this action, we demonstrate that there are still some great small holiday destinations where a personal relationship with each visitor is important. Thanks to press coverage, the action reached over 60 million people and in just a short period of time, Obermutten had over 16,000 fans. That’s 200 times more fans than inhabitants!

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