A warm voice reads out aloud weird, funny technical job descriptions found on job platforms like linkedin, xing and others. The job descriptions are full of technical buzz words – the listener knows right away that for these jobs you never have to leave their desk, their life takes place between super dry Excel sheets and KPIs. The call to action at the end says “Please use your hands again” and ends with the client OBI, a DIY chain in Switzerland.

In Switzerland (and also all over the world), the description of a modern job has changed. Nowadays, a modern job competence includes RMDS-TIBCO-OCS-DCS-MLIP, SQL and PEARL as a hub and point-to-point. “What is this?”, we ask ourselves. And in this context, the DIY chain OBI makes fun of this cultural development.

Man: LinkedIn entry from Christian U.

Man: About me: As IT project manager, I was involved in the development of company-wide process solutions for the implementation of the business process model and integration of production processes within the framework process model, as well as project controlling for billing application processes.

Man: Christian, do something with your hands again.

(SFX: Drill)

V/O: With OBI. Your DIY store.