Radio and Audio > Radio & Audio

VACANT STARE

COLENSO BBDO, Auckland / MARS / 2017

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.

ScriptInEnglish

(SFX: of front door closing)

(Melancholy music starts)

MVO:

When you daughter moves out, you might get ‘Vacant Stare’.

Standing at a window. Eyes glazed. Mouth agape. About to clock up a million miles on Contemplation Airlines. Lucky for you, there’s no baggage limit.

Airline official:

Contemplation Airlines is paging Mr No Daughter. Paging Mr No Daughter.

MVO:

Hello?! Anyone home. Yes. Just you.

When your kids leave home avoid Vacant Stare. Adopt a dog.

(SFX: Dog bark)

MVO:

Go to replacethem.co.nz. Brought to you by the Pedigree Child Replacement Programme.

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