Radio and Audio > Radio & Audio
McCANN WORLDGROUP PHILIPPINES, Taguig City / FULLY BOOKED / 2017
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BriefExplanation
Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well.
This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
ScriptInEnglish
(MUSIC all throughout)
MAN:
At 14, I found myself trapped, in a dead marriage. And I wanted out.
At 21, I got my wish. I came home and the spiteful witch had vanished.
By 42, people started talking, asking questions. About her... and her insurance
policy.
At 65, I figured it's time I told her parents…and they're not pleased.
When I reach 100, she was still nowhere to be found. There was nothing I could do, so I make love to one of my students.
By 220, everyone believed I killed my wife.
Everyone that is, except for her.
Because at 224, she returns.
Now, at 251, I’m trapped, in a dead marriage.
And there’s no way out.
V/O:
With a book, you’re not just turning a page, you’re living a whole other life.
Gillian Flynn’s "Gone Girl" and other thrillers.
Available at the Fully Booked bookstores and fullybookedonline.com
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