Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.

our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.

(MUSIC- male vocals, accompanied by a chorus)

M:

Holly never drove a car with GPS

She wanted to cross the great U.S.A.

She rented us a car and drove far away.

It was a satisfactory experience and she posted on Facebook.

She said: “Hey babe, to rent a car with GPS is a fantastic idea”

She said: “Hey honey, Renting Cars is on our side”

And the clients go…

Chorus:

GPS GPS GPS IS THE BEST

M:

RENTINGCARS.COM

Is the best

Renting Cars

Oh yea, sugar honey

ANNCR:

Advertising has done enough damage to rock music.

Mariskal Rock Radio

Twelve hours without commercial breaks