To convey a message to people, we chose the worlds greatest personalities that no brand would ever think of using. We used, as our spokespeople, the unlikely, the unthinkable: dictators such as Hitler, Kim Jong Il and Saddam Hussein.

However, all the content from the speech delivered on the voices of these tyrants was not generated by them, but by real people on social networks. We used fake tyrants to show how dangerous hate messages remain being spread around the world nowadays.

Millions of people keep their actions apart from their identities by using fake profiles. It is estimated that more than 83 million Facebook profiles are not real. They are only shields, so that people can feel free to publish whatever they want. Many other people, even though not fakes, feel untouchable because they are behind the screen of a computer or a mobile phone.

One of the most serious consequences of this is the exponential increase in the dissemination of messages with bigoted, racist, and other forms of hate tones. They don't think about the consequences of their actions.

The non-profit organization Cepia that, since 1990, has been focused on the execution of projects that contribute to the expansion and effectuation of human rights and the strengthening of citizenship had the challenge of tackling this hateful communication pattern. Something that has become extremely contagious and dangerous for the entire society.

(SFX: We hear old radio sound effects accompanying Hitler speaking in the background. It is a parody, identical to his famous speeches. He speaks in German, while a woman's voice does the simultaneous translation, with a small delay as usual in these translations, to English.)

Woman (Speaking over the German speech to translate): Sometimes I also wonder, are Jews even human? At least, my country won't have a black majority in 5 years. How can blacks think they are people if they are not white? I will not shake hands with a black person. They are all bastards. And women need to understand their place in society as well. If she is a feminist, she deserves to get beaten up every day. Do you want a reason to live on Earth? Simple - getting rid of the Jews and any other stinking animal.

V/O: Hitler never made this speech. All these sentences were taken from social networks over the last weeks.

V/O: When someone posts messages like these, it’s as if the biggest tyrants were still alive.

V/O: Don’t share hate messages.

V/O: CEPIA.org.br