In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.

We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong.

We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.

(MUSIC all throughout)

V/O:

There are chefs who can turn anything into a culinary masterpiece.

They are the Barons of the Barbecue, Rockstars of the Roast…the Funkmasters of the Flame Broil

And then, there’s Rufus.

Lamb chops, pork shoulder, dentures….there’s nothing Rufus won’t grill.

Rufus’ beef and vegetable kebabs come in all colors of black. But oddly enough, taste of purple.

The done-ness of his porterhouse, falls between medium rare, and Salmonella.

His spit roast chicken is made with real spit.

Every Christmas, the Rufus Turkey is a sight to behold. Golden, crisp….all 4,000 feathers in pristine condition.

His barbecued ribs are smoked through and through. And he’s got the cigarette burns to prove it.

Well done, Rufus. Well done.

We might not be able to save Rufus, but we can save his dinner guests with Maggi Magic Sarap all-in-one seasoning. Made with fresh onions, garlic, flavorful chicken and spices, turning almost any dish, well, Rufus-proof.