Radio and Audio > Radio & Audio

LIVES 2 OF 4 "HANNA"

McCANN WORLDGROUP PHILIPPINES, Taguig City / FULLY BOOKED / 2017

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well.

This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com

ScriptInEnglish

(MUSIC all throughout)

WOMAN:

At 40, I was still a virgin, but nobody believed me.

At 72, I was voted best ass. My best friend hated me for it.

At 116, I was being stalked. Photos were taken. People were talking.

At 185, I had become the official school slut. Guys were making moves on me, left and right.

At 230, I was raped.

So at 260, I kill myself.

And at 274, I make sure they know why.

V/O:

With a book, you’re not just turning a page. You’re living a whole other life.

Jay Asher’s “Thirteen Reasons Why” and other Young Adult Fiction.

Available at the Fully Booked bookstores and fullybookedonline.com

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