The radio advert was really a complete song of a famous peruvian songwriter but it was really a word by word transcription of an apologize letter written by a man just before he killed his wife.

It was put as a real song in the programming of the radio.

In the last four years 482 women has been killed by their partners.

In most cases a chilling pattern appears:

Perpetrators apologize with sweet loving messages.

The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser.

The main objective was to start the conversation about this problem and to explain people that behind beautiful words there´s sometimes ugly intentions.

(MUSIC all throughout)

Diego Dibos (Singing):

I don´t know how to write,

I don´t know how to start,

to the tell you all the truth.

I don´t know how to erase,

I don´t know how to explain,

all the pain that I make you suffer.

That you are the love of my life,

That you were it always,

That you will always be it forever.

That you are the love of my life,

That nothing in the world is going to separate us,

not even for a second.

You are the love of my life,

you are my life,

woman.

I don´t want to share our love,

I will never could see you with anyone else.

Forgive me my love for not making you happy,

my pride does not allow me to tell it to you.

Does not allow me.

That you are the love of my life,

That you were it always,

That you will always be it forever.

That you are the love of my life,

That nothing in the world is going to separate us,

not even for a second.

You are the love of my life,

you are my life,

woman.

That you are the love of my life...

That you are the love of my life,

That you were it always,

That you will always be it forever.

That you are the love of my life,

That nothing in the world is going to separate us,

not even for a second.

You are the love of my life,

you are my life,

woman.

(MUSIC stops)

V/O:

The song that you just heard, is really the transcription of a love letter written by a man to his wife to apologize for beating her. It was just days before killing her.

Do not give abusers a second chance.

If you are a victim of violence, call us 639-3411

Vida Mujer Organization