Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.

our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.

(MUSIC: male vocals)

M:

Oh, BBQ

Oh, BBQ

Oh, BBQ. Baby, I love you,

BBQ 2000Max

I like the way I cook

With my BBQ 2000Max

I like the way you look

Eating fantastic burgers cooked in my BBQ 2000Max

I like the way I cook

ANNCR:

Advertising has done enough damage to rock music.

M:

With my BBQ 2000Max

ANNCR:

Mariskal rock radio

Twelve hours without commercial breaks