Radio and Audio > Radio & Audio
COLENSO BBDO, Auckland / MARS / 2017
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Overview
Credits
BriefExplanation
It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.
ScriptInEnglish
(SFX: of front door closing.)
(Melancholy music starts.)
MVO:
When your son leaves home, you might get ‘Dribble Cry’
(SFX: of a mother sobbing)
MVO:
It’s a cry so sorrowful that as well as weeping from your eyes, you weep from your mouth.
(SFX: of more sobbing)
MVO:
Millilitres of misery collecting behind your bottom teeth until eventually…
(SFX: of mum really sobbing)
MVO:
…spilling over…like a little saliva swat team rappelling out of your mouth and down onto the bathroom tiles.
Man:
Area secure sir, everything looks sad.
MVO:
When your kids leave home avoid the Dribble Cry. Adopt a dog.
(SFX: Dog bark)
MVO:
Go to replacethem.co.nz. Brought to you by the Pedigree Child Replacement Programme.
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