Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.

our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.

(MUSIC: male vocals)

M:

No close, they come from Asia

They could be good for the heart

Forever feeding who we are

There´s nothing like noodles.

Magic Noodles

Taste I seek and are all for you

Every flavour is something new

Open mind for a spicy view

There´s nothing like noodles.

ANNCR:

Advertising has done enough damage to rock music.

Mariskal rock radio

Twelve hours without commercial breaks