In this three-film campaign, we see three photos of historical past-moments of mankind: the fall of the Berlin Wall; a troop from the American Civil-War; and the astronauts who first landed on the moon. In all the films, we see the photos being manipulated on an image editing software, until all the men in the photos are turned into women. The Super in the end of the films explains: (Civil-War) “Equality. A fight that should be in the past.” (Berlin Wall) “Equality. A cause that should be in the past”. (First astronauts in the moon) “Equality. An achievement that should be in the past”. Enters logo of Cepia, which fights for women’s rights.

The content of the campaign is universal. And so its understanding.