Outdoor > Ambient

THE LAST MEAL: A STRONG DISH

DDB LATINA PUERTO RICO, San Juan / AMNESTY INTERNATIONAL / 2013

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

AmbientExecutionDescription

We convinced James Reynolds to reshoot his series exclusively depicting the last meals of 5 wrongfully executed men in the US. The message was then printed on tray liners and placed on fast food restaruant trays in leading food courts.

More Entries from Bars, Restaurants & Stores, etc. in Outdoor

24 items

Grand Prix Cannes Lions
RAMP

Corporate Image

RAMP

IBM, OGILVY FRANCE

(opens in a new tab)
Grand Prix Cannes Lions
SHELTER

Corporate Image

SHELTER

IBM, OGILVY FRANCE

(opens in a new tab)
Grand Prix Cannes Lions
BENCH

Corporate Image

BENCH

IBM, OGILVY FRANCE

(opens in a new tab)
Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
SALVADOR

Cosmetics & Beauty, Toiletries & Pharmacy

SALVADOR

ENERGIZER, JWT MANILA

(opens in a new tab)
Gold Cannes Lions
CHAPLIN

Cosmetics & Beauty, Toiletries & Pharmacy

CHAPLIN

ENERGIZER, JWT MANILA

(opens in a new tab)
Gold Cannes Lions
V

Cosmetics & Beauty, Toiletries & Pharmacy

V

ENERGIZER, JWT MANILA

(opens in a new tab)
Gold Cannes Lions
T

Cosmetics & Beauty, Toiletries & Pharmacy

T

ENERGIZER, JWT MANILA

(opens in a new tab)
Gold Cannes Lions
PELICANS

Retail Stores, Restaurants & Fast Food Outlets

PELICANS

HARVEY NICHOLS, Y&R DUBAI

(opens in a new tab)
Gold Cannes Lions
YOO WAT

Travel, Transport & Tourism

YOO WAT

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
SUN SEA SND SEX

Travel, Transport & Tourism

SUN SEA SND SEX

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
MUM DAD IOU

Travel, Transport & Tourism

MUM DAD IOU

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
LAT ERS

Travel, Transport & Tourism

LAT ERS

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
FAC TOR TEN

Travel, Transport & Tourism

FAC TOR TEN

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
ARM LEG

Travel, Transport & Tourism

ARM LEG

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
GRY SKY

Travel, Transport & Tourism

GRY SKY

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
WSH EWE WRE ERE

Travel, Transport & Tourism

WSH EWE WRE ERE

EXPEDIA, OGILVY & MATHER LONDON

(opens in a new tab)
Gold Cannes Lions
GOLF

Entertainment & Leisure

GOLF

WESTDEUTSCHE LOTTERIE, BBDO GERMANY

(opens in a new tab)
Gold Cannes Lions
PONY

Entertainment & Leisure

PONY

WESTDEUTSCHE LOTTERIE, BBDO GERMANY

(opens in a new tab)
Gold Cannes Lions
PLASTIC SURGERY

Entertainment & Leisure

PLASTIC SURGERY

WESTDEUTSCHE LOTTERIE, BBDO GERMANY

(opens in a new tab)

More Entries from DDB LATINA PUERTO RICO

24 items

Gold Cannes Lions
THE LAST MEAL: A STRONG DISH

Bars, Restaurants & Stores, etc.

THE LAST MEAL: A STRONG DISH

AMNESTY INTERNATIONAL, DDB LATINA PUERTO RICO

(opens in a new tab)
Silver Cannes Lions
AXE MORNING AFTER PILLOW

Consumer Goods, including FMCG and Household Products

AXE MORNING AFTER PILLOW

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
Silver Cannes Lions
TICKET

Sweet Foods & Snacks

TICKET

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
Silver Cannes Lions
LOAN

Sweet Foods & Snacks

LOAN

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
Silver Cannes Lions
JURY

Sweet Foods & Snacks

JURY

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
Bronze Cannes Lions
THE LAST MEAL: RESTAURANT

Best Use of Special Events and Stunt/Live Advertising

THE LAST MEAL: RESTAURANT

AMNESTY INTERNATIONAL, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
SKIN CANCER USA

OTC Applications

SKIN CANCER USA

BAYER, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
SKIN CANCER WORLDWIDE

OTC Applications

SKIN CANCER WORLDWIDE

BAYER, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
SKIN CANCER USA

OTC Applications

SKIN CANCER USA

BAYER, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
SKIN CANCER WORLDWIDE

OTC Applications

SKIN CANCER WORLDWIDE

BAYER, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST MEAL: A STRONG DISH

Ambient Media: small scale

THE LAST MEAL: A STRONG DISH

AMNESTY INTERNATIONAL, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
THEY CALL IT AS THEY SEE IT

Sponsorship or Partnership Campaigns

THEY CALL IT AS THEY SEE IT

JOHNSON & JOHNSON, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
THEY CALL IT AS THEY SEE IT

Fast Moving Consumer Goods

THEY CALL IT AS THEY SEE IT

JOHNSON & JOHNSON, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
CLOROX UV

Fast Moving Consumer Goods (not including Food & Drinks)

CLOROX UV

CLOROX, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
BASKETBALL

Interactive Film

BASKETBALL

JOVENES DE PUERTO RICO EN RIESGO, DDB LATINA PUERTO RICO

(opens in a new tab)
Shortlisted Cannes Lions
SOUND FROM HOME

Breakthrough on a Budget

SOUND FROM HOME

MEDALLA, DDB LATINA PUERTO RICO

(opens in a new tab)
WINDOW

OTC Oral Medicines

WINDOW

JOHNSON & JOHNSON, DDB LATINA PUERTO RICO

(opens in a new tab)
LEASH

OTC Oral Medicines

LEASH

JOHNSON & JOHNSON, DDB LATINA PUERTO RICO

(opens in a new tab)
FRISBEE

OTC Oral Medicines

FRISBEE

JOHNSON & JOHNSON, DDB LATINA PUERTO RICO

(opens in a new tab)
THE SLACKTIVIST CLICK

Creative Effectiveness

THE SLACKTIVIST CLICK

JOVENES DE PUERTO RICO EN REISGO, DDB LATINA PUERTO RICO

(opens in a new tab)
DUTY FEE SHOP

Use of Promotional Stunts and Live Advertising

DUTY FEE SHOP

ORIENTAL BANK, DDB LATINA PUERTO RICO

(opens in a new tab)
TICKET

Foods

TICKET

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
LOAN

Foods

LOAN

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)
JURY

Foods

JURY

UNILEVER, DDB LATINA PUERTO RICO

(opens in a new tab)