Health and Wellness > A: Consumer Products
DDB LATINA PUERTO RICO, San Juan / JOHNSON & JOHNSON / 2015
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Allergies are one of the health conditions of higher incidence in Puerto Rico, with figures higher than the United States and South America. And although many people suffer from the condition not everyone takes medication to control it.
Since 2008 Zyrtec becomes a drug available over the counter going from a category with great restrictions on media to one of greater freedom, but competing with brands that are very solid in terms of recognition and preference and with higher budget.
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