Puerto Rico market is regulated by the U.S. Food & Drug Administration (FDA). Coppertone falls under the OTC category. The FDA states: OTC sunscreen products can be legally marketed if they contain ingredients which comply with the standards established in the OTC sunscreen monograph for formulation, labeling, and testing.

Puerto Rico is blessed with a yearlong summer.Visits to the beach are the number one preferred leisure activity among all groups.Puerto Ricans pride themselves on a glistening tan and the peeling of their skin is the sign of a great tan. We decided to raise awareness of sun damage by associating visually the peeling of skin with cancer statistics in Puerto Rico, the US and worldwide.