Art exhibitions in Amsterdam’s most popular galleries - Libertine and Gallery 33 - raising the value and credibility of the one-of-kind pieces of art.

Special live event at premier modern art museum, the Stedelijk. We invited the Heineken community, journalists and artists to get up-close, and bid live on each poster.

Ambient outdoor using trotter media, where we exhibited the posters throughout Amsterdam, with custom displays in locations hyper-relevant to the posters experience. Taking the one that got its ass kicked by a kite surfing champion back to the beach. The French actresses date to a European Film festival and Dutch football legend Ruud Gullit’s to the premier Football Club. We appeared in places traditional outdoor feared to tread, to reach an audience most likely to engage and place a higher value on the poster.

This was all supported by a custom built Tumblr site where the posters were auctioned, PR and targeted social media