The communication strategy effectively addresses the relevance of the work to public relations by demonstrating how it aims to raise awareness about HPV disease among the target audience of 27-44-year-old males and females. By integrating HPV education with topics relevant to different life stages, leveraging influencers, and utilizing appropriate platforms, the strategy seeks to engage the audience and strengthen the connection between HPV and their lives. This approach aligns with PR principles by strategically disseminating information, building relationships with the target audience, and fostering understanding and dialogue around a health issue. Overall, the strategy showcases the role of PR in shaping perceptions, influencing behavior, and promoting public health initiatives.

Cancer, the foremost factor that causes people to lose control over their lives, It can shatter all your plans.

It has been confirmed that HPV (Human Papillomavirus) can trigger cancers such as Cervical Cancer & Head and Neck Cancer.

It’s essential to promote the importance of HPV vaccination to the public.

In Taiwan, many believe in "gods," recognizing their influence on human destinies. Despite faith in "fate," there's a belief in "man conquering nature." Fate has a plan, but personal happiness depends on free will.

Crucially, human illness are influenced by lifestyle and environment. Early vaccination can prevent some cancers! Proactive prevention is vital for mastering life.

A 3-episode mini-series called “The Life Bureau” corresponding to the 3 key states of love in life: “Young singles”, “Newly-weds”, and “New parents”. It is an absurd, but real-life drama, and delves into resonant themes: freedom, marriage, and parenthood.

In “Life Bureau”, there are 5 departments—“marriage,” “love,” “work,” “illness,” and “reincarnation”—which plan the lives of all human. Each department fights openly and secretly, ​playing with human‘s fate. ​ It is an absurd, but real-life drama, and makes “HPV” the most crucial plot twist.

The story seems like life is all planned out by destiny, but the truth is, the one who can change those plans is none other than yourself!

We want everyone to know that destiny is not set in stone. For the sake of the people and things you love, you cannot let disease control you.

Engage in comprehensive communication on the HPV drama through various channels, including social media, news releases, and offline cinema brand. Meanwhile, leverage influencers and entertainment magazines to enrich the viewing perspectives to attract the attention, resonance, and discussion of the target audience, thereby strengthening the influence of the HPV issue.

Renowned celebrities Sonia Sui and Joseph Cheng, serving as HPV education ambassadors, star in a three-episode HPV drama to ignite discussions on social platforms. Next, leveraging influencers and diverse media perspectives (actors, professional drama critics, experience-sharing, healthcare/entertainment media), and interactive activities on the official website to enhance audience engagement and stimulate discussions. Meanwhile, collaborating with Ambassador Theatres to integrate into the audience's offline lives and broaden topic dissemination. Lastly, encouraging participation in an HPV quiz event to strengthen the last-mile.

Total views: 16,812,215+

Reach: 11,867,285+

Engagements: 4,950,379

The user who visited HPV Friendly Clinic website to learn more about HPV education information has increased over 80, 000 people compared to last year.

(99,065 this year versus 14,937 last year)

The series have received tremendous response, many viewers were surprised to discover it was a health education advertisement only after they had finished watching it. Many people expressed their desire for a movie version or for it to be accessible on Netflix.