Experts from the art and tech world, the international press and the general public were invited for the unveiling and exhibition of The Next Rembrandt. In Amsterdam, the place where Rembrandt worked and lived, a modern art gallery was transformed into an exhibition space for this 3D printing painting made out of Rembrandt data. Two big screens with the actual algorithms at work were playing behind the easel with the painting, made out of zero’s and ones. Special banners showed the 4 steps process that lead to the creation of this unique artwork. And the launch film of The Next Rembrandt was playing on screens at the back of the gallery.

The special gallery was the place where the conversation about where data and technology can take us, started. From there it went global.