Social and Influencer > Online Video
TASTE THE TRANSLATION
J. WALTER THOMPSON AMSTERDAM, Amsterdam / ELAN / 2015
Awards:
Overview
Credits
Overview
Execution
To prove that ELAN offers a better tool than Google, we put both tools to a test. A tasting test. We translated a Japanese recipe, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. We filmed this test and posted it on social media.
Outcome
People were genuinely surprised by the difference in quality of translation by the two different tools. We had a lot of positive reactions on social media: Twitter, Facebook and people even sent us a personal e-mail saying they have enjoyed the film and even tried it themselves.
Strategy
To prove that ELAN offers a better tool than Google, we put both tools to a test. A tasting test. We translated a Japanese recipe, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. We filmed this test and posted it on social media.
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