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TASTE THE TRANSLATION

J. WALTER THOMPSON AMSTERDAM, Amsterdam / ELAN / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

To prove that ELAN offers a better tool than Google, we put both tools to a test. A tasting test. We translated a Japanese recipe, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. We filmed this test and posted it on social media.

EntrySummary

The content of this film recognizable everywhere.

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