Brazil’s population is enjoying a time of economic growth. Thanks to this growth, the brands that operate in the country have had adjust their strategies. In the technology industry, besides more people having access to the Internet, the connections have become faster, thus allowing the brands to act more intensively and entertain their audience with higher quality.

To promote the launch of the IdeaPad Yoga Ultrabook™, a social game was created to reward the most skillful and persistent Lenovo fan. Each user raced against time to solve a 4 combination code, thus becoming the temporary owner of the Yoga. When this happened, a new code was automatically generated to challenge other players to try new combinations. The winner was the person who was able to hang on to the Ultrabook ™ for the longest time.

Lenovo Brazil launched a challenge to find its greatest fan, the most persistent, who would do anything to win Lenovo’s new IdeaPad Yoga Ultrabook™ . With this premise, we created an addictive social game on Facebook, in which a contestant could only win the Yoga by keeping it the longest time. 


1,355,908 attempts were made by 42,533 fans who played for an average of 35 minutes each. A total of 32 million people were reached on Facebook.