By using Facebook as media, we were able to reach a significant number of people who we directed to the app and, as a result, they began not only following the goals that were scored, but also other plays that were posted on the soccer ticker.

During the 4 days of the event, there were 24,841 plays posted on Facebook, generating 10.3 million impressions.

The website had 120,077 unique visitors, equivalent to two full football stadiums.

Considering that Facebook is the main social network of our target audience, we developed a strategy to optimize the dissemination of our message and reach our marketing and communication objectives.

Through a partnership with Facebook, we developed specific verbs to be posted on the players’ timelines, such as “scored a goal.” 


These verbs leveraged the reach of the posts, which besides reaching a high number of friends and friends of friends, were also recorded on the players’ profiles.

Nike Brazil helped young players record the most important moments of their careers: the moment in which they scored a goal. To do that, during a championship promoted by the brand in Rio de Janeiro, we added a social layer to the traditional Soccer Ticker, highlighting the main plays in an app that centralized the concept. The commentary, in addition to the saves, victories and goals, were automatically posted on the players’ Facebook timelines, taking the message to their friends and family. As a result, we were able to increase awareness of these young players in the football universe, bring attention to potential professional players and not let any goal go unrecognized.