Before launching the mini-series, the collective reading of the 1000 excerpts was completed. The website, therefore, turned the book into a social network.

The project caught the attention of the media and blogs. Teachers showed interested in applying the project in their classes as an innovative way of grabbing students’ attention and engaging them in the reading of classic novels.

Literature became a positive topic of discussion and One Thousand Casmurros was recognized as the best homage paid to Machado de Assis in the year of the centenary of his death.

33 million viewers watched the series’ first episode. Almost 106 million people were exposed to articles related to the mini-series. The free media exposure generated from the project was the equivalent of USD 6,7 million in advertising.TV Globo was recognized as having set a new quality standard on Brazilian television.

Mostly we wanted people to read the book and generate interest in the author’s masterpiece.To kick start the project, one month before the-mini-series was aired, we invited 50 opinion leaders to participate via customized emails. Out of these, 33 accepted the invitation and recorded excerpts of the book for the website. This generated interest in the project and became topic of discussion on blogs and in the press, who praised the project in numerous articles all over the country, generating enthusiastic responses from the public. People started recording it day in day out.Further efforts were made via Twitter and emails to help the public use the technology presented. This same approach was taken to the recordings so that each excerpt matched the book perfectly as we intended to use the voices to create an audio book to be presented to the Dorina Nowill Foundation for the Blind.