Turkcell wanted to connect better to their younger consumer groups & build a long term engagement with them through personalized offers, game integration & social engagement.

The solution we came up with is GNCtrkcll. It’s a set of service and tools that empower the young generation to explore new things in life. It also gives them control over tracking their account and get access to personalized offers based to their usage history.

The heart of GNCtrkcll is the App. Users are able to check their account balance, top up when needed, get personalised offers, explore 3rd party campaigns and play games while winning badges and rewards. We introduced a new gamification logic that increases loyalty by rewarding users according to their level of activity and interactions with GNC platforms.

We encourage social engagement via an exclusive GNC community, which is accessed only via the app. Badges are used as a social currency that can be customized and shared with friends.

With this, we ensure a seamless end-to-end experience between Web-App and Mobile Web using intuitive interactions and fun content.

Key features:

1. Account Management

2. Smart & Personalised Recommendation Engine

3. 3rd party campaign integration

4. Gamification Engine

5. Badges & Rewards

6. Play & Win

7. Social Community

8. Self Service - Live Chat

9. Notification

10. Event Toolkit

With this website:

• Users were able to control all GSM related activities and check their bill information,

• Digital first approach allowed users to benefit all non-gsm and gsm benefits instantly.

• With gamification mechanics on core, allowed Gnçtrkcll to track user’s behaviors and activities.

• Data-driven approach led real time response to youth’s need. For instance, When, users that about to exceed their mobile internet data usage, logged in to website, they found special offers related to their actual agenda.

• Gnçtrkcll’s customer service tool “Gencaver” also adopted to website.

In addition, gamification engine is designed to track customer activities and behaviors. Also in order to create live platform, website consistently updated with live content. Based on all these collected data allowed Gnçtrkcll to know their target audience better and response personalized offers in return.

In just three month after on air, gnçtrkcll.com’s visit ratio increased by 21%

Our aim was to create a digital platform serving Turkish youth’s needs and desires. In order to create a seamless user experience, the platform had integrated with several Gnçtrkcll assets and services such as Gnçtrkcll App, Turkcell’s infrastructure, Turkcell and Gnçtrkcll’s website. Thus, all Gnçtrkcll websites and visuality had assembled in one platform.

In order to increase loyalty of youth regarding price oriented telecommunication market, we create a platform that allows us;

• Customization with online & offline integration,

• Promote Gnçtrkcll GSM and non-GSM benefits and services,

• Help customers to find all related information easily.

Turkcell is the leading mobile phone operator of Turkey. Turkcell’s youth brand, gnctrkcll is the first in its field since 2005. As a leading youth brand with 7 million members, gnctrkcll had to strengthen loyalty and emotional bonding to the brand. Gnctrkcll’s main aim is to be the brand that understands youth the best. Therefore the communication is based on increase loyalty and creating long-lasting relationship.