Even though it was written 100 years ago, every letter written by the soldiers was a data input for us. We evaluated the letters of the soldiers written 100 years ago as data and transferred them to digital media.

Our aim was to create an environment that everybody can respond to these unanswered letters of the soldiers. By creating a website, we’ve enabled the users to answer to letters that were missed 100 years ago.

Thus, in response to the offline data (letters) we digitized, letters were collected as data input from the users.

The project was shaped from the story of military letters that were missed from the very beginning. When we evaluated and examined military letters as data, it was a story of the progeny.

When we examined the letters (and therefore the data), they showed how important the lack of communication was in the missed letters that were left unanswered. According to this result, we built our project on this.

We got more then 8.500 letters from all users and every single letter became a tree in our Forest of Peace located on Gallipoli.

Plus,

• Under normal conditions, the annual average share of voice was 32% and it was up to 73% during the project period.

• That day, 75% of those who talked about the project are people who have never talked about Turkcell before.

• The numbers are the grand total of both 2016 and 2017:

o Web Site Traffic: 650 K

o Total number of letters received: 8.5 K

o Total views of the video: 9 M Times

o Total Hashtag usage: 255 K

• And every single (Approved) letter became a tree in our Forest of Peace in (Çanakkale) Gallipoli.

The project was shaped from the story of military letters that were missed from the very beginning. When we evaluated and examined military letters as data, it was a story of the progeny.

When we examined the letters (and therefore the data), they showed how important the lack of communication was in the missed letters that were left unanswered. According to this result, we built our project on this.

First of all, we have reached both the Anzac and the Turkish troops and their letters. For this campaign, we collected the letters of the soldiers both 100 years ago and the user letters that came in response to them.

Since we have both the Anzacs and Turks letters, we targeted both nation as a target group on social media for call to action.

As a leading company in the field of communication and so it operates by the objective ‘connecting people to life’, As Turkcell we believe that life is lived as long as there is sharing and dialog in it.

Since we are the sponsor brand of the Gallipoli Marathon, we planned to have a communication project that overlaps with this brand vision on this occasion.

The communication problem during the war of Gallipoli caused by long distances in Anzac fronts and less than 5% literacy level in the Turkish fronts was highlighted. Since The War of Gallipoli is a subject that the whole nation embrace; we aimed to create a communication bridge both between today and the past and also between two nations using a historically important occasion.