PR > Sectors & Services
TURKCELL, Istanbul / TURKCELL / 2009
Overview
Credits
BriefExplanation
Bodrum, formerly Halicarnassus, is a Turkish port town in the southwestern Aegean Region of the country. Today, it is an international centre of tourism and yachting. The Mausoleum of Mausolus, one of the Seven Wonders of the Ancient World is here.Aiming to promote our social values and to preserve and reclaim our cultural and artistic heritage, the Bodrum Ancient Walls Restoration Project was launched by Turkcell and Ericsson in 1998. The third leg of the project, the restoration of the Ancient Theater in Bodrum was completed in 2003.Throughout the summer 2008, we organized concerts under the name 'Starry Turkcell Nights'. These events unites the people under a historical atmosphere, promising to be an unforgettable summer festival, bringing together the crème de la crème of the music scene in the Bodrum Antique Theatre. During this music event summer program, 12 singers performed in 8 concerts. Among them, worldwide famous jazz and soul singer Jocelyn Smith gave a concert as well. In summer 2009, we are planning 10 performances by famous Turkish singers, each concert hosting 3000 people.As a result, in 2008, 2,400,000 people attended the concerts held in the Bodrum Antique Theater, and 144 press coverage items were achieved in national and local newspapers.
ClientBriefOrObjective
Our objectives were to develop our countries cultural values and bring the success of the Bodrum Ancient Walls Restoration Project to an international arena, contributing in bringing up qualified human resources, and continuing the social reponsibility vision by bringing in a cultural and artistic legacy.With this Project, Bodrum would have an important historical structure making people live the magical atmosphere of the ancient times.
Execution
Scientific archaeological digs and debris removal was started around the north and south towers of the Myndos Gate. The surroundings of the towers and their perimeter walls were cleaned up by autumn. The architectural drawings of the excavation area were completed. The opening ceremony with the Prime Minister in attendance, was the result of hard efforts spent since spring.Throughout the summer, we organized concerts under the name 'Starry Turkcell Nights': 12 singers performed in 8 concerts. Among them, worldwide famous jazz and soul singer Jocelyn Smith gave a concert as well.
Outcome
As a result, in 2008, 2,400,000 people attended the concerts held in the Bodrum Antique Theatre, 144 press coverage items were achieved in national and local newspapers. There was also TV news coverage about the concerts on Haber24, TGRT Haber, SkyTurk, KanalTurk, Ege TV, Cine 5, CNN Turk, Ata TV, Cine5, FlashTV, Kanal1, Show, KanalTurk, ATV, Star, KanalD.
Strategy
Due to its strategic location across two continents, Turkey's culture has a unique blend of Eastern and Western tradition. Our country supports this richness with unique natural beauties. It is very important that not so much of the land has been a home to various civilizations. It has generously given all the natural resources which are vital for civilizations to flourish. It has witnessed many discoveries throughout the ages. we know the value of this rich background and place great importance on protecting them.In order to show this, The Bodrum Ancient Walls Restoration Project was launched following an initial preparations.
One of the earliest ancient theaters with an estimated seating capacity of 10,000 in its original layout, the Bodrum Ancient Theater currently seats approximately 2,900. The archaeological excavations were conducted by the Bodrum Underwater Archaeological Museum with the restoration and landscaping work being undertaken by a new project implementation team consisted of architects and consultants.
TheSituation
The Myndos Gate consists of two monumental towers behind which was an inner courtyard that included another courtyard leading into the town. Having witnessed many important events in history, the walls were abandoned to their destiny for hundreds of years... until the Bodrum Ancient Walls Restoration Project came up in 1998. To promote our social values and to preserve and reclaim our cultural and artistic heritage, our agency now organises concerts at the Bodrum Antique Theatre under the name ' Starry Turkcell Nights'. These events unite people under a historical atmosphere, and always promise to be an unforgettable summer festival.
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