Deprisa is an international courier company based in Colombia that needed to communicate its international shipment service emphasising the core concept “As easy and quick as if done by your hand, your shipments arrive anywhere in the world”.

A 32% increase in international sales after the campaign was observed. It was executed with a negotiated discount of 70%. Other media have adapted this new format in their executions.

As a resource we used the classic and nostalgic flipbook animations for kids, placing consecutive ads so the reader would interact with the communication and by his own hand generate the effect of taking his shipments from Colombia to any location worldwide. The resulting movement conveyed the easiness and agility that Deprisa’s service offers.

We captivated our target, business men, through the use of the magazine that appeals more to this highly specialised group, interacting and connecting them through an animated game that demonstrated our communication concept.